An introduction from Linda Golodner of the National Consumers League and Dave Senay of Fleishman-Hillard.

Who to contact at Fleishman-Hillard and the National Consumers League for more information about the survey.

In the past, nongovernmental organizations, government, activists, community leaders, and shareholders have not only set the agenda for corporate social responsibility, but also provided the focal point for an overwhelming majority of other social responsibility studies. Our study, however, allowed the respondents to start from their own beliefs and volunteer, through open-ended questioning, what matters most to them.

Download a printer-friendly PDF version of the executive summary for Rethinking Corporate Social Responsibility.